With the assignment in the June 1988, during the FIS congress in Istanbul, of the World Championships of Nordic Ski 1991,
it begins for Val di Fiemme a long and great future of Nordic Ski history.
The Pre-World Championships, with the first World Cup of Nordic Ski organized in Val di Fiemme from the 20th to the 22nd
February 1990, was the perfect occasion to make experience in the field and to understand what errors and problems could
be occur during such of an event and how to solve them, or better how to foresee them. The Organizer Committee (OC) also
programmed a series of courses in order to prepare the volunteers, as for example for the language competences.
The World Championships of Nordic Ski (7/17 February 1991), being a major event at international level and hosted for the
first time by Val di Fiemme, required to the locality a great effort and organization, promoted with success from every
The most investment was made for the construction of the two stadiums: the ski jumping stadium and the cross country stadium.
The choice for the location for the ski jumping stadium was easily decided for the "Stalinmen" locality in Predazzo, where the
municipality already built two ski jumps and a third one of 90 meters. Therefore, the project scheduled the construction of the
ski jump of 120 meters. With also the creation of all those services necessary for the athletes and judges and for the audience,
the OC realized a full-blown and multifunctional ski jumping stadium. The location of the cross country stadium was made in order
to find a place the most cantered in the valley, choosing the wide land in Lago di Tesero. In order to realize the circuits, it
were used the wide field, touching only a few woodland areas, respecting severely the environmental impact. The stadium had a width
of 60 meters and a length of 70 meters; it has four main areas: starting area, arrival area, and two sectors for the press. The hole
development of the all circuits was of 19.550 km.
The press service began in the Autumn 1988. The first assignment was to hold a press conference in Milan to announce Fiemme '91
to the Italian press. This followed by a similar introduction to the forum Nordicum, which was being held in Oberhofen and a meeting
in Innsbruck with journalists, who were following the Four Ski Jumps Tournament. At the same time various editorial initiatives were
under way with the preparation of a magazine printed in four colours (which came out five times before the Championships) containing
information about the event with periodic updating to be sent to the Federations and to the world press and with the printing of a
black and white bulletin giving information to the inhabitants of Val di Fiemme. The third line of action lay in setting up the press
centres after deciding to build them in Cavalese (the main press centre) and in Predazzo and Lago di Tesero (the two smaller centres).
During the Pre-World Championships, being unable to make use of the press centres, as they were still being built in 1990, the press
office chose the Cavalese Middle School building for a temporary press centre.
As the Championships grew nearer, they were advertised in the following ways. A press conference for the newspapers, special reports
for specialised publications (as Panorama and Italia 90), TV time for promotional commercials, a film made about the Pre-World Championships
and the organisation of the Forum Nordicum in Val di Fiemme.
The Main Press Centres was housed in the newly-built Conference centre in Cavalese, thus practically inaugurating it. There was a
large main room with 300 individual work places with a power supply for the VDT, a telephone and a typewriter. The nearby rooms were
turned into 15 offices of various sizes which were occupied by agencies or newspaper editorial staff, making a total of other 100 work
places. The accredited media people came to 959 in addition to the 300 RAI TV people, about 200 of these were photographers.
Al together the volunteers were 1.500 people, offering their service during the World Championships, according to the time they had
available but with dedication, and all of them worked hard so that the World Championships of Val di Fiemme would make a good impression
on the world, which it did. The origin of the volunteers was as follow: 75% of them come from the Valley and the rest from outside the
Valley, in particular from the rest of the Province of Trento and from the Province of Bolzano, but also from a variety of other places
such as Milan, Verona, Turin, Rome, Florence and Naples. For every one it was a positive experience because during the World Championships,
they made friends with people form all over the world; friendships that will last, proving once again that all populations want to live
together in peace forever. During the World Championships of Val di Fiemme the voluntary service proved how important it is to have a
qualified willing staff of people whoa re prepared to deal with any eventuality.
The policy of marketing and commercialization the rights of sponsorship, studied immediately after the assignment of the Championships
to Val di Fiemme, in June 1988, turned out to be an absolute winner, especially in the light of the results obtained during the eleven
days of the world events, for the three basic reasons, which go far beyond the economic aspect however fundamental and important this may
be. Firstly, to have chosen an exclusive marketing agency of an extremely valid and serious international level, the MARC BIVER DEVELOPMENT.
Secondly, to have involved a number of leading firms in the various operative sectors of the world directly in the organization and made
them feel part of it. Thirdly, presenting to the world the publicity of firms of this level undoubtedly increased the prestige of the event
and to have presented it in such a smart way contributed to the decoration of the stadiums and left the image of the valley intact for the
visitor. At the end of the event all the sponsors, without any exceptions, left extremely satisfied with the way they were advertised and
absolutely convinced that they had made a good publicity investment.
Ideally victory ceremonies should be held in the centre of the town, which is not always feasible. In fact in the case of Fiemme '91,
after taking under considerations all the problematical situations such as traffic jams, it was decided to hold the ceremony in the ice
Stadium in Cavalese. This solution turned out to be the best because the stadium has room for over 3.000 people, a large parking area
and the ice rink provides a splendid setting. To make the ceremony more interesting and to attract a larger public, the OC, in agreement
with FIS, to combine, as far as possible, several victory ceremonies. Part of the stands were prepared to create a kind of background with
festoons, the picture of the mascots and the Championships symbol. A carpet of 160 m² was laid on the ice rink. In the place of the usual
dais, there were three fir logs, bearing in mind that Val di Fiemme is also rich in wood. On one side of these logs there were 3 flag poles
for the flags of the winning athletes. On the other side folklore groups and musical bands performed to entertain the public before each ceremony.
During the World Championship the "Free Time" service organized a number of entertainments and cultural events. Evenings in the tent at
Lago di Tesero with five local bands; evenings reserved for classical music; two evenings with the local mountain choirs; the participation
as always of the Fiemme music bands; an evening dedicated to UNICEF and a concert with Enrico Ruggeri. All these initiatives, together with
more others, attracted a total of 29.100 people.